Launching PFL Africa - Turning a presser into the event of the year! 

The Brief: 

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Our client, Professional Fighters League (PFL), tasked us with organising a press conference to announce the introduction of PFL Africa and create excitement for the arrival of the fastest growing MMA competition in the world.

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What we did: 

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• Conceptualisation

• Planning

• Branding

• Production

• Guest Management

• Media Relations

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Conceptualisation, Planning and Execution:

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​The Result:

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1. 284 pieces of coverage including ESPN, BBC, SuperSport, DW, Reuters, CNBC, Arise Tv and others.

2. Generated over $9,422,421.87 in Advertising Value Equivalent (AVE)

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